Everyone wants to know which AI tool to use.
Should it be ChatGPT? Claude? Something else entirely? Which subscription tier? Which prompts? Which workflows?
Here’s what I’ve discovered after a year of integrating AI into my practice: how you think about using AI matters way more than which tool you’re using.
Let me show you what I mean.
The Phlebotomy Decision I’d Been Avoiding for Months
Last week, I had a decision I needed to make. My current phlebotomy situation was dysfunctional—chaotic scheduling, HIPAA breaches, other practitioners in my office complaining, me losing patient slots. But the alternative felt overwhelming to set up.
I’d been muddling through this for months. Running the same mental loops. Weighing the same variables. Getting nowhere.
Then I did something different. I talked it out—just stream-of-consciousness dumped everything into a voice note for about 10 minutes. Then I had AI help me organize what I’d just said.
And something that had felt impossibly confusing became clear.
Not because AI is magic. Because AI created the conditions for me to actually think instead of just spinning.
Here’s what happened: The transcript showed me all the variables I was holding—cost, space, control, relationship dynamics, opportunity cost. AI helped me organize them. Showed me the math I hadn’t quite done. Pointed out that the “new” phlebotomist would essentially pay for himself through the patient slots I’d gain back, even before accounting for any blood draw revenue.
The clarity came in about 15 minutes.
Decision made.
The Decision AI Couldn’t Make for Me
But here’s the thing—AI isn’t always the right thinking partner for every decision.
A few days earlier, I’d analyzed whether to add an extra day of patient care per week. AI did the math perfectly. Showed me the numbers. Laid out the financial implications clearly.
And my body said: no.
Not because the math was wrong. The math was right. But sustainable practice isn’t just about math. It’s about listening to what your body knows about your capacity.
AI helped me see the trade-offs clearly enough that I could feel the answer. But it couldn’t tell me what felt sustainable. Only I could know that.
What This Actually Means for Your Practice
Most small practice owners spend months—sometimes years—muddling through decisions.
Not because we’re indecisive. Because we don’t have natural thinking partners who understand the unique constraints of our businesses.
Our spouses are too close. Our colleagues are running different models. Business coaches are expensive and don’t know healthcare. So decisions just… sit there. Taking up mental real estate. Creating low-grade stress. Draining energy we need for actual patient care.
AI won’t replace your clinical judgment. It won’t tell you what feels right in your body. It can’t know your patients or your practice the way you do.
But it can help you organize messy variables. Process decisions faster. See patterns you’re too close to notice. Do the math you keep putting off. Create space for your intuition to actually emerge.
How to Start Thinking This Way
The tool doesn’t matter as much as you think. I’ve used ChatGPT, Claude, and others. They all work for this.
What matters is understanding that AI can serve as a thinking partner for the business decisions that have been sitting on your mental shelf for too long.
Try this:
Pick one decision you’ve been avoiding. Maybe it’s pricing, or hiring, or changing your schedule, or whether to add a new service.
Talk it out. Voice note, typing, doesn’t matter. Just dump everything—the pros, the cons, what you’re worried about, what you hope for, all of it. Don’t organize it. Just get it out.
Ask AI to help you see it clearly. “I’m trying to make a decision about [X]. Here’s everything I’m weighing: [paste or describe your dump]. Can you help me organize these variables and show me what I might be missing?”
Then see what emerges.
Sometimes you’ll get clarity on the decision itself. Sometimes you’ll get clarity that you need to feel it in your body first. Both are useful.
The Bigger Shift
This isn’t about becoming dependent on AI. It’s about having a thinking partner when you need one—without waiting months for a coaching slot or scheduling a meeting with someone who doesn’t fully understand your practice.
The practitioners I work with often say they feel lonely in their decision-making. Not lonely for people necessarily, but lonely for someone who can help them think through the specific, nuanced, weird situations that come up in solo practice.
AI doesn’t replace human connection. But it can reduce the isolation of being the only strategic thinker in your business.
And that matters.